Pamela Thompson is my kind of lady! She's a master coach, speaker and author who works with high achieving women who crave more fun, balance and passion in their life and who want to make a difference in the world. Her company is Creative Living Community and we met a little while ago at a networking event. I was flattered to meet Pamela as she approached me right away and said that she was drawn to me and had to meet me.
Well, of course we hit it off right away as I particularly love and admire and want to photograph people whose work involves helping others and making the world a better place. We also have the travel bug in common and it was interesting to learn that Pamela had spent time working with various organizations around the world including as Technical Advisor to the Ministry of Public Health in Afghanistan. One of my most influential times in my life was being a youth participant in Canada World Youth in 1988-89 in Pakistan.
Needless to say, Pamela is a seasoned, experienced and wise woman and so I'm super excited for her as she launches her coaching practise here in Victoria and continues her work as a speaker and educator. Her book "Learning to Dance with Life" is an excellent guide and compliment to her work with women who wish to find peace within amongst the chaos of daily life. I think we all could use a little bit of that!
Pamela Thompson is My Lovely Client Spotlight For August along with a few of our favourites from the shoot.
I'm passionate about supporting business and professional women facing a major life change. I love designing and facilitating processes (e.g. workshops, group coaching programs, and retreats) where women can feel safe and supported to learn, grow, and share. From a young age I've been curious about different people, countries and cultures and have had the opportunity to live and work on 5 continents in countries such as Afghanistan, Pakistan, Nigeria, Colombia and Russia. Since a child I've been concerned about fairness and equality. As a consultant I've had the opportunity to work with an NGO that promotes women's and children's rights around the world, and with Ministries of Health in different countries to create new programs, strategic plans and build capacity.
Nature connects me with my soul - be it kayaking, hiking, swimming, doing yoga or having fun with my dear partner Alan. I am the proud mother of 2 adult children and Nana to 3 grandchildren under 3 with #4 on the way! I believe that life is an adventure to be lived to the fullest!
Linda made the process so relaxing and fun! During the photoshoot I felt like a queen :) I appreciated Linda's comprehensive and professional approach as before the photo shoot she sent me a survey to learn more about me, my business, my brand and what I was looking for in photos. I loved Linda's flexibility and the fact she felt comfortable shooting outdoors as well as in the studio. I have used most of the photos Linda took on my new website and I will continue to use them for social media and other promotional activities.
I believe that "life is an adventure to be lived to the fullest"! I'm curious with a thirst for learning. I love connecting with and learning from people from a variety of backgrounds. I believe that we are all here to make a positive difference in the world.
I'm excited about launching a new website with a new focus: www.pamela-thompson.com. The tagline is "Embrace the Art of Change to Create the Life You Love". It builds on previous work I've done. I believe "Embracing change" is so critical right now as many of us feel a lot of uncertainty, and if we don't successfully navigate life transitions we keep repeating the same negative patterns in our lives.
I'm excited about launching new workshops, programs and keynotes to support business and professional women facing a major life change be it in their career, relationship, health or home. I have a proven model and tools that support women to move from fear and uncertainty to clarity, confidence, improved health and fulfillment.
Passionate, Adventurous, Curious, Creative, Globally Minded
It's difficult to pick one favourite shot Linda took of me as she took so many good ones that it was difficult to choose the limited number in my package. The ones in nature I think captured my essence as I so enjoy being outdoors.
Being able to connect with people from a variety of cultures and backgrounds
By spending time in nature at least 3 times a week, doing yoga regularly and meditating daily.
My new website and the new women and organizations I will meet, learn from and support with this new business focus.
"Be the change you want to see in the world." (Ghandi)
Photography: Linda Mackie Photography
Hair & Makeup: Makeup Artistry by Trish
Mike and I took a walk the other night above our housing community to check out the new development that's under way up there. It has an incredible view of Royal Bay, Victoria city and Mount Baker on a clear day. I have to say I can't get enough of where we life; I kinda feel like I'm on a perpetual holiday although of course I'm not, but the fact that we live so close to nature amazes me everyday.
On this walk, we came upon a group of stags just hanging out. As I got closer, one of them actually inched his way towards me, allowing me to get some of these stunning portraits of him! It's funny too how you can see the flies on antlers! We see deer almost everyday but it was lovely to see them so close and together. They're such gentle creatures - most of time - unless they feel threatened they can really do some damage! We also see owls, eagles and other little critters quite a bit and love love love that we see them. Mike and I also took some time to take a few shots of each other, mind you I was having a bit of a bad hair day but whatever!
Visual marketing gives you a unique opportunity to authentically share your story and what sets you apart in your business. The right visual content can help you build a trustworthy brand and articulate your online persona and is proven to boost your online reach, engagement and sales. Who doesn’t want that?! Here are my top 5 tried and tested tips for creating successful visual marketing content:
1. Be Part Of Your Story
YOU are your brand. Experiment by adding personal touches to your visual marketing, such as sharing behind the scenes photos of your workspace, favourite coffee shop, activities and hobbies. Your environment makes you and your business unique. 93% of online buyers admit that images are the number one influential factor when it comes to buying a product, therefore create inspiration around your story by associating images to every product you sell.
This is me photographing my son on the Oregon Coast. To me this image encapsulates me and my brand, why I do what I do and why I love taking pictures.
2. Create Quote Cards
Your brand kit is an asset. Use signature colour tones and fonts to create inspiring quote cards that will be attractive on social media and encourage sharing. Remember, an inspirational quote on a gloomy Monday morning will always brighten someone’s day.
3. Strong Calls To Action
Did you know that 70% of businesses don't have a call to action?! Get clear about what you want prospective clients to do next. This could be a page on your website or in a blog post. Ask them to visit another page, RSVP to an event or take advantage of a special offer. Don’t let prospective clients leave your website before you’ve asked them to get involved, think about what the call to action is on each and very post that you share.
4. Show Images That Are On Brand
Your images reflect your brand; they show your brand values and the unspoken promise you deliver to your customer. Show your brand value via your pictures, understand what type of images best represent your brand. Look to Pinterest or other favourite brands/websites for inspiration and create a branding kit mood board of images that match your visual branding.
5. Help Your Clients With Tutorials
Tutorials are an effective way to help existing clients and attract new business. Videos, visuals, blog posts and infographics are great ways to share your acumen. Choose subjects that are relevant to your ideal client and that perhaps make their life easier. If it’s something they can learn on the go, even better. I'd love to see your examples of client tutorials, so feel free to post in the comments or on my Facebook page.
This is Laura Zielke, my new friend and neighbour here in Victoria.
How lucky was I to meet Laura, who happens to be a fantastic graphic designer and so graciously gave my Linda Mackie Photography logo a cool update!
Laura's company is ZDesign. Her work speaks for itself however Laura prides herself on giving her clients a truly holistic experience and thrives on solving any creative problem for her clients. Laura has over ten years in the design field and specializes in Concept & Development, Branding & Identity, Art Direction, Visual Design, Advertising and Web Design.
I had the pleasure of photographing Laura earlier this year for her personal branding portraits, so we ventured out around our new hood and found some great spots to shoot at by the new high school. She's a pretty no-fuss, natural kinda girl so we kept her portraits fresh and simple, with clean backgrounds with a hint of graphics to reflect the designer in her.
Here are a few of our favourites from her shoot.
This past weekend we were invited by our friends to resume our explorations of our new home on Vancouver Island. This time we visited Kinsol Trestle in the Cowichan Valley near Shawnigan Lake. Here are some of the highlights!
I love this fashion/ beauty shoot with gorgeous model Jasmine!
It felt great to get the creative juices flowing again after a bit of a hiatus from shooting my own personal work in the midst of moving and getting myself established here in Victoria. Working with Jasmine and makeup artist and wardrobe stylist extraordinaire Erin Bradley was a lot of fun. I'm very happy with the results. There are actually many great shots I could have shared but here are a few for you to enjoy for now!
Just planted some new plants in our garden and especially loving the Clematis, Kong Coleus and Cherry Tomato plants.
Hopefully our black thumbs will turn green sooner than later!
Who says a 9 year old can't still love having his face painted?
It's no secret that I'm absolutely loving our new home in Victoria. Getting to know my new city and exploring is so much fun and really, I'm only scratching the surface. I'm lucky to have found a new friend in my new neighbour Laura. Earlier in the year we took her two sweet pups for a lovely stroll in Latoria Creek Park which is just below where we live in Royal Bay. Here are some favs from the day!
These are but a few of the many beautiful moms I've had the honour of photographing over the years since I began my photography career in 2004. No matter what I was photographing them for, whether for family or portraits for their business, I'm so happy I was able to capture them as they truly are and create images that they and their loved ones will cherish for a lifetime.
Mother's Day is fast approaching and I want to be able to give you portraits of yourself that you and your family, especially your children will love as the years go by. I still search for pictures of my mom that I can frame to remember her by and the love that we shared, albeit for only a short time. She's been gone longer than when she was with us, but my love for her has never waivered.
Now is the time to book some beautiful portraits of you to celebrate the wonderful mom that you are, or of you and the ones you love together. Whatever your vision, I want to capture it for you so that you and your children won't be searching for photos of you when it's too late.
See my Mother's Day Portrait Collection 2017 at the end for details and now to book!
Contact me for full details and to book your spot with Mother's Day Collection 2017 in the subject line.
*Clients outside of Victoria are welcome to inquire as I may be able to line up a special session for you depending on my schedule.
Another great portrait of Connor in his element from a series of amazing captures of him throwing sand at second beach at Stanley Park in Vancouver in the summer of 2014. I had to share this one because although my favourite from this series is a huge canvas on our dining room wall, this one is incredible because it really shows his energy and passion in the moment.
Meet Angela Rodenburgh, owner and CEO of her one stop shop for all things marketing - Ladderup Inc.
I had the double pleasure of working with Angela this past year. First as Angela's co-speaker talking on Perception is Reality: How are You and Your Brand Perceived Online? And more recently as her photographer for her new personal branding portraits for her business.
Angela is an extremely knowledgeable and talented business woman, who happens to be pretty darn gorgeous! I had a blast photographing Angela and her associates Kirat and Michael. It was almost too much fun as it felt very much like a fashion editorial shoot, but really that's what a shoot with me should feel like!
When I asked Angela to dGenuine, Professional, Aptitude, and Best in Class. We delved into her business, what she provides for her clients and what she wanted her images to convey. Angela's new portraits indeed convey those qualities and genuinely engage the viewer.
Angela Rodenburgh is My Lovely Client Spotlight For May along with a few of our favourites from the shoot.
I am the President of Ladder Up Marketing Inc., an agency in Vancouver that specializes in consulting and executing digital marketing efforts such as website development, branding, social media management and content writing to increase inbound leads. Family and friends always come first for me but I’m truly fortunate to love what I do. We have a great team and our agency works with a wide variety of clients from small online start-ups to multinational companies and every day brings a new challenge which keeps things engaging and eventful.
Linda is extremely detailed orientated which I very much appreciated. She really took the time to understand the goals of the photo shoot and what my expectations were. Linda was very complementary the entire day as well, I think my staff and I were all sitting a little taller that day!
I think the one with me wearing the red and black dress. It combines all the aspects I was hoping for in that I look capable, confident and approachable.
Whatever it takes.
With our new office space, we've been holding workshops and providing mentoring which has been well received and is very rewarding. We'll be expanding that aspect of our business a lot this year.
Mom, wife, friend, daughter and sister.
Dreams can't come true if you don't have any.
Jack Black Lip Balm
Photography: Linda Mackie Photography
Photography Assist: Richard Amies
Hair & Makeup: Jasmine Hoffman
I guess you could say I'm way behind in my blogging with lots of new photos to post. They will be out of order but I wanted to share this day with you from back in February.
My family and I ventured out to Thetis Lake, which is only about a ten minute drive from our home. It was a chilly and damp day but we didn't care and right away we met this old-timer Golden Retriever who kept running in circles from the beach and jumping off into the water. I of course had to bring my camera out and capture as he joyfully leaped about ten times in a row! His buddy was pleased and I took his email so I send him a photo or two.
We continued on into the forest with two cameras - my pro camera and our point and shoot. Of course as soon as I started taking pictures with my Canon 5D Mark III, Connor wants to take pictures with it and not with the point and shoot, which is a great camera too but not like mum's big camera!
I gave in of course as I love seeing the world through his eyes in the images he creates and to be honest, some of the images I can't tell or remember which of us took. Of course he took the lovely portrait of me and Mike at the end!
I hope you enjoy our little walk around Thetis Lake - just one of the natural beauty spots we have enjoyed so far in our early days as newly landed Victorians.