As an astute and intelligent businesswoman, Nafissa understands the power that an authentic and soulful portrait can have when putting yourself out there in the world to potential clients and peers. She really wanted her images to speak authentically to her professional brand and to who she is personally, as well as effectively communicate her brand message with the help of visual imagery that it is absolutely possible to create a highly profitable and luxurious business and life.
After seeing my work, Nafissa contacted me to photograph her and was really excited about my Publicity Portrait Package because she knew that having just a headshot was not going to be enough for what she needed for her marketing. She needed a variety of shots in different locations and outfits that would showcase her and give her the versatility that would help her to take her business to the next level.
The Publicity Packages I offer are the most fun. It's like a magazine / fashion / business shoot all in one. I also get to be very creative and collaborate with my clients in a more detailed and intimate way. We had an amazing experience together and I'm proud to say that we accomplished what we set out to do and Nafissa is now reaping the benefits on every level.
Nafissa is an excellent example of someone who leverages amazing portraits that authentically represent her with what she is passionate about and as the expert she is in her business. Together we created the high-end branding images she envisioned and from which she is experiencing tangible results.
"It created a very high-end brand image, which led to an easy fee increase, as well in the month of December alone, by using the images in an ad campaign, I added over 500 people to my newsletter list. I've never had this kind of opt-in success in such a short period". Read and hear what Nafissa had to say about her portrait experience here.
I'm very proud to feature Nafissa Shireen in this month's Client Profile. Not only am I fortunate to have her as a client and champion of my work, she is also my business coach, mentor and friend. I hope you enjoy some of our favourite images from her Publicity shoot and getting to know Nafissa!
Tell me a bit about yourself...about you, your business and/or what you like to do with your time?
On a personal level, I am known for my love of cocktails, travel, my pugs and my horse, and just plain old enjoying time with my husband around town. I love to read, and I love downtime and quiet time. I left a corporate career of 20+ years to start my own business helping entrepreneurs to create a highly profitable business that allows them to create a truly luxurious life on their terms. When I am able to be a part of someone achieving that level of success, where they are living their purpose with plenty of money and time to do the things they love, then I am living mine!
What did you like best about working with Linda and how have your photos benefited you?
I first worked with Linda on a smaller project to photograph my very old pug for his “Golden Years” photo shoot. She was so kind and compassionate and understood the stress it would be for him to travel in the car, so she made the long trip out to my house in Maple Ridge to make sure his day was a great experience for him. And when I saw how amazing she was, and really felt her values, and then saw how she capture not just the image, but the spirit of my beloved pug, I knew I wanted to work with her on my own Branding & Publicity Photoshoot.
The day of my shoot was magical, I really got the star VIP treatment. And the painstaking detail she went to prior the photo shoot to scout the perfect location, to really understand me, my brand, and the ideal clients I wanted to attract, was priceless. And the photographs were amazing, she captured not just my image, but ME from the inside out, and the results have been amazing. It has made it very easy to raise my fees, to attract so many more leads than I can handle, and more clients, in fact, a recent Facebook Campaign that I did, - simply repeating a campaign from earlier that year that had previous netted me approximately 50 new email list subscribers during a week, resulted in over 500 new subscribers in the same time frame – the only thing different were the images!
I can’t emphasize enough the importance of working with a photographer who can create that desire to work with you in your potential clients!
If you could pick one favourite shot Linda took of you/for you, which one would it be and why?
It’s honestly impossible to pick a “favourite” as we did a full day, and multiple looks/locations, and each one was special and perfect in it’s own way. However this one here, I absolutely love as it captures the feeling of how I love to live life, - elegant, classy, bold and understated at the same time, while still relaxed.
What is your philosophy or approach to life?
I believe that each and every one of us were put on this earth to become the fullest expression of ourselves possible. I believe in living forward. I believe that the whole reason for building a business and making fabulous money is to do good in the world, and to create experiences that truly make our hearts sing.
What's new in your life? What's next for you?
I am really looking forward taking more time to spend with my horse and improve my riding! It’s been six years and this year I will get over my fear of speed and learn to canter! I truly do believe in paying it forward and so I support the Kenya Dairy Cow Project, where we donate dairy cows to deserving families in Kenya and are able to contribute to changing an entire family’s legacy from one of struggle to self-sufficiency and eventually thriving! I put aside a portion of all my revenues towards this project and have been able to donate one cow per quarter this past year. My goal is to double that contribution and to finally take up the team’s invitation to join them on a trip to Kenya in the next year or two. I am always looking to improve my skills and mastery of coaching as to me this is such a sacred relationship with my clients. They are trusting me with their hopes their dreams, their fears, and so my promise to them is to be the best I can be and to really show up for them how they need me to! So of course more advanced training is on the way.
Special thanks to the Pinnacle Hotel at the Pier in North Vancouver for the complimentary backdrop for Nafissa portraits.
Makeup & Hair Styling by Andrea M. Salazar
Photography Assistance by Maria Aldrey