Visual marketing gives you a unique opportunity to authentically share your story and what sets you apart in your business. The right visual content can help you build a trustworthy brand and articulate your online persona and is proven to boost your online reach, engagement and sales. Who doesn’t want that?! Here are my top 5 tried and tested tips for creating successful visual marketing content:
1. Be Part Of Your Story
YOU are your brand. Experiment by adding personal touches to your visual marketing, such as sharing behind the scenes photos of your workspace, favourite coffee shop, activities and hobbies. Your environment makes you and your business unique. 93% of online buyers admit that images are the number one influential factor when it comes to buying a product, therefore create inspiration around your story by associating images to every product you sell.
This is me photographing my son on the Oregon Coast. To me this image encapsulates me and my brand, why I do what I do and why I love taking pictures.
2. Create Quote Cards
Your brand kit is an asset. Use signature colour tones and fonts to create inspiring quote cards that will be attractive on social media and encourage sharing. Remember, an inspirational quote on a gloomy Monday morning will always brighten someone’s day.
3. Strong Calls To Action
Did you know that 70% of businesses don't have a call to action?! Get clear about what you want prospective clients to do next. This could be a page on your website or in a blog post. Ask them to visit another page, RSVP to an event or take advantage of a special offer. Don’t let prospective clients leave your website before you’ve asked them to get involved, think about what the call to action is on each and very post that you share.
4. Show Images That Are On Brand
Your images reflect your brand; they show your brand values and the unspoken promise you deliver to your customer. Show your brand value via your pictures, understand what type of images best represent your brand. Look to Pinterest or other favourite brands/websites for inspiration and create a branding kit mood board of images that match your visual branding.
5. Help Your Clients With Tutorials
Tutorials are an effective way to help existing clients and attract new business. Videos, visuals, blog posts and infographics are great ways to share your acumen. Choose subjects that are relevant to your ideal client and that perhaps make their life easier. If it’s something they can learn on the go, even better. I'd love to see your examples of client tutorials, so feel free to post in the comments or on my Facebook page.