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Demystifying Personal Brand Photography - Talking Common Concerns for New Clients

Woman looking off to the side wearing a mustard silk blouse and blue jeans sitting on a wooden bench with green shrubs behind her.

Embarking on a personal branding photoshoot can be both an exciting and nerve-wracking experience, especially for those new to the world of professional photography, or to personal branding. For me, it's essential for my clients to feel confident and informed about the process. In this blog post, I'll address some common concerns raised by clients new to personal branding photography and shed light on how to navigate them!

I hope these answers help encourage you to give personal branding the chance it deserves! And as always, I'm here to answer any additional questions you may have, or talk about any of these in more depth. Feel free to book a Discovery Call with me - complimentary of course - to talk about my approach to personal branding.

1. "I'm not comfortable in front of the camera. How can you help me relax during the shoot?"

It's entirely normal to feel a bit camera-shy, and I completely understand this. I use a variety of techniques to help clients relax and be themselves during the shoot - but honestly, it's my nature just to chat and laugh and create an easygoing ambiance. In my experience, any awkwardness or discomfort melts away after a few minutes, a few shots, and a laugh or two.

2. "I'm not sure what to wear. Can you provide guidance on styling?"

Wardrobe choices can significantly impact the outcome of your personal branding photos. I offer guidance on how to choose clothing options that align with your brand and convey the desired message, which I'll share in an upcoming blog post. What's most important is that your outfit choices reflect your unique style and professional image, without distracting on-camera from the essence of you.

3. "What if I don't like how I look in the photos?"

Concerns about self-image are common - but trust me, a skilled personal branding photographer knows how to highlight your strengths and capture your best angles. Before the shoot, you're welcome to discuss any specific concerns you may have about your appearance, allowing me to address them and provide reassurance. You can also inquire about the retouching process and express your preferences for a natural or more polished look! I retouch generally with a very light hand, because I believe that's the best policy for personal branding - but I promise I do what it takes to make sure your photos shine.

4. "I'm not sure what locations would work best for my brand. Can you help with that?"

Choosing the right location is crucial for conveying the right message through your personal brand images. But there's also no one perfect answer for everyone. Based on your brand personality and the image you want to project, we can choose from an array of options. Whether it's a studio setting, outdoor environment, or a specific backdrop, I'm flexible and I'll be right there with you!

5. "How do I use these images effectively in my personal branding strategy?"

It's not just about capturing stunning images; it's also about leveraging them strategically for your personal brand. Discuss your marketing and branding goals with me on our Discovery Call, and I'll be able provide insights on how to integrate your images seamlessly into your online presence, social media, and other marketing materials.

6. "What if I need additional photos in the future or want to update my branding images?"

Personal brands evolve, and your visual identity should reflect those changes. I have a process for future collaborations and updating your personal branding images, and offer packages or sessions specifically designed for clients looking to refresh their brand visuals over time. Return clients see even greater returns over time!

Embarking on a personal branding photoshoot is a significant investment in your professional image. By openly addressing common concerns and communicating with the photographer you choose, you can ensure a positive experience that not only captures your unique essence but also empowers you to confidently showcase your personal brand to the world. Embrace the process, and watch as your brand comes to life through captivating visuals.


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